Marketing for Headshot Photographers.
For about the price of one book on Audible ($15)
You can have access to lessons from 4 books per month.
This special price will not be available forever. $20 $15
This is an evolution from the Marketing Book Club
in a format that is delivered to you every week.
Each week, you will recieve an email:
1. Watch the short overview video.
2. Review the summary of key points in the PDF.
3. Try the action-steps.
Discover the foundations of marketing
one week at a time,
in small bites.
Two Learning Styles
Some people like to jump in and just figure it out as they go.
Other people read endless posts, watch tons of videos, ask all their friends, and anyone else they can. They never feel 100% ready to launch.
We’ve all fallen into one of these traps.
I’ve found myself in both.
I opened a studio without a plan.
I believed I could just figure it out.
I closed my studio with the realization that I had a lot to learn. Shifting gears to the other extreme, I read more than 100 books over the 2 years that followed.
Neither extreme worked.
I had to do something that balanced both.
I leveraged my 15+ years as a University professor and designed a study curriculum for myself that allows me to review what I have learned as I apply those lessons to this new middle path.
I distilled 52 books into short weekly guides, composed of videos, key principles and action steps.
When you sign up now
you get the to see the first week’s material.
If you like it you don’t have to do anything.
Your card will be charged for the first month.
The subscription ends when the course ends.
If you decide not to finish,
you can cancel at any time
Frequently Asked Questions
Why Only Once Per Week?
So you stay on track.
One step at a time.
No overwhelming long lists.
This is the same structure that has
made my University courses more successful and popular than many others.
Long Answer:
I thought about putting out everything at once. Then, I had a moment of honesty. Sharing everything at once makes it easier for the teacher, but does not make it better for the student. Trying to study a large volume of material in one cram session does not promote real learning and knowledge retention.
The weekly pace is intentional. It’s a strategic choice based on my years of experience in education and coaching.
In each lesson I extracted three action steps from the book. Give yourself the week to see how they can be applied to your business.
If you had access to all 52 lessons at once…
3 action steps x 52 = 156 action steps.
That’s an overwhelming amount of stuff to try all at once!
Frequently Asked Questions
Only Summaries?
Why not more detail?
Because the book already exists.
The point of this course is to help you discover the common, foundation-level principles that are found across almost all of these books.
Without a good foundation,
details can be distractions.
Long Answer:
I considered doing that. The problem is that a the list would be long, make assumptons about your business, your personality, and your starting point. The details of what works for one person might not work for another. The core principles, however, ARE very similar.
All the books that I read had their own complete system. Many of the specifics in one book contradicted the specifics of another book. What they all shared, however, were core principles that successful businesses apply in their own way.
The point isn’t to re-word one book or one system. If you want to read an entire book, you can do that on your own. I have provided links at the bottom of this page so you can find all of the books on your own.
Frequently Asked Questions
Do I have to read the books myself?
No.
The lessons are designed to stand on their own.
The books are listed below if you want to explore a specific topic or strategy with depth.
This course goes wide, not deep.
Long Answer:
The idea is to learn how to see the common themes through this overview. Once you develop a solid feel for the common themes, understanding the specific tactic in any marketing book’s system can come to light with more clarity.
Each lesson is self-contained.
Each lesson is short enough to review daily.
Each lesson is designed to move the needle a bit every week.
I like to look at the books as bonus material.
As you go through this course, one or two of the books might speak to you with more clarity than the others. If that is the case, then you can use the links in the course to find the book for purchase, after which you are welcome to explore its lessons in detail.
Action steps are already in the lessons.
The lessons give the wide view.
The books go deeper.
Two very different things.
Can I Simply Read The Books Myself?
Yes.
If you want to read all 52 books,
write your own notes,
formulate your own conclusions,
and create your own plan,
you can certainly do all the work yourself.
Here is the full list of resources:
Don’t want to do all that reading?
Pay for the entire course now
52 weeks of learning
52 videos
52 summaries
52 sets of action steps (3 in each set)
$149