Marketing for Headshot Photographers.
For about the price of one book on Audible ($15)
You can have access to lessons from 4 books per month.
This special price will not be available forever. $20 $15
This is an evolution from the Marketing Book Club
in a format that is delivered to you every week.
Each week, you will recieve an email:
1. Watch the short overview video.
2. Review the summary of key points in the PDF.
3. Try the action-steps.
Discover the foundations of marketing
one week at a time,
in small bites.
Two Learning Styles
Some people like to jump in and just figure it out as they go.
Other people read endless posts, watch tons of videos, ask all their friends, and anyone else they can. They never feel 100% ready to launch.
We’ve all fallen into one of these traps.
I’ve found myself in both.
I opened a studio without a plan.
I believed I could just figure it out.
I closed my studio with the realization that I had a lot to learn. Shifting gears to the other extreme, I read more than 100 books over the 2 years that followed.
Neither extreme worked.
I had to do something that balanced both.
I leveraged my 15+ years as a University professor and designed a study curriculum for myself that allows me to review what I have learned as I apply those lessons to this new middle path.
I distilled 52 books into short weekly guides, composed of videos, key principles and action steps.
When you sign up now
you get the to see the first week’s material.
If you like it you don’t have to do anything.
Your card will be charged for the first month.
The subscription ends when the course ends.
If you decide not to finish,
you can cancel at any time
Frequently Asked Questions
Why Only Once Per Week?
So you stay on track.
One step at a time.
No overwhelming long lists.
This is the same structure that has
made my University courses more successful and popular than many others.
Long Answer:
I thought about putting out everything at once. Then, I had a moment of honesty. Sharing everything at once makes it easier for the teacher, but does not make it better for the student. Trying to study a large volume of material in one cram session does not promote real learning and knowledge retention.
The weekly pace is intentional. It’s a strategic choice based on my years of experience in education and coaching.
In each lesson I extracted three action steps from the book. Give yourself the week to see how they can be applied to your business.
If you had access to all 52 lessons at once…
3 action steps x 52 = 156 action steps.
That’s an overwhelming amount of stuff to try all at once!
Frequently Asked Questions
Only Summaries?
Why not more detail?
Because the book already exists.
The point of this course is to help you discover the common, foundation-level principles that are found across almost all of these books.
Without a good foundation,
details can be distractions.
Long Answer:
I considered doing that. The problem is that a the list would be long, make assumptons about your business, your personality, and your starting point. The details of what works for one person might not work for another. The core principles, however, ARE very similar.
All the books that I read had their own complete system. Many of the specifics in one book contradicted the specifics of another book. What they all shared, however, were core principles that successful businesses apply in their own way.
The point isn’t to re-word one book or one system. If you want to read an entire book, you can do that on your own. I have provided links at the bottom of this page so you can find all of the books on your own.
Frequently Asked Questions
Do I have to read the books myself?
No.
The lessons are designed to stand on their own.
The books are listed below if you want to explore a specific topic or strategy with depth.
This course goes wide, not deep.
Long Answer:
The idea is to learn how to see the common themes through this overview. Once you develop a solid feel for the common themes, understanding the specific tactic in any marketing book’s system can come to light with more clarity.
Each lesson is self-contained.
Each lesson is short enough to review daily.
Each lesson is designed to move the needle a bit every week.
I like to look at the books as bonus material.
As you go through this course, one or two of the books might speak to you with more clarity than the others. If that is the case, then you can use the links in the course to find the book for purchase, after which you are welcome to explore its lessons in detail.
Action steps are already in the lessons.
The lessons give the wide view.
The books go deeper.
Two very different things.
Can I Just Do The Research Myself?
If you want to skip the course,
and go right to the source,
you are welcome to read all 52 books,
make your own notes,
draw your own conclusions,
and forumulate your own plan.
Here is the full list of resources:
"Worth Every Penny" by Erin Verbeck and Sarah Petty — The foundational argument for why photographers should charge more and compete on value, not price.
"Think and Grow Rich" by Napoleon Hill — The mindset infrastructure that underlies every successful business, including a photography practice.
"How to Grow Your Small Business" by Donald Miller — A clear framework for organizing a photography business around what clients actually need, not what photographers want to offer.
"Make 'Em Beg to Buy From You" by Travis Sago — How to position a photography service so that demand pulls clients toward you rather than requiring you to chase them.
"Get Different" by Mike Michalowicz — Marketing strategies for standing out in a market where most photographers look and sound identical.
"Artpreneur" by Miriam Schulman — Built specifically for creative professionals who struggle to reconcile the business side of their work with the artistic side.
"The Photographer's Missing LinkedIn" by Jeff Brown — A tactical guide to using LinkedIn as a photographer, written for photographers specifically.
"The 1-Page Marketing Plan" by Allan Dib — A simple, complete marketing framework that forces clarity about who you are targeting, what you are offering, and how you will reach them.
"Profit First" by Mike Michalowicz — A cash management system that ensures a photography business actually generates profit rather than just revenue.
"One Million Followers" by Brendan Kane — The mechanics of building an audience on social platforms, including what actually drives growth versus what photographers assume drives growth.
"Platonic" by Marisa G Franco PhD — The psychology of building genuine professional relationships, which is the foundation of referral-based photography businesses.
"The Conversion Code" by Chris Smith — How to turn website visitors and inquiries into booked clients, with specific attention to the follow-up process most photographers neglect.
"The Infinite Game" by Simon Sinek — Why building a business for long-term sustainability requires a fundamentally different mindset than competing for short-term wins.
"Hook Point" by Brendan Kane — How to capture attention in the first three seconds of any marketing message, which determines whether anyone reads further.
"Lean Marketing" by Allan Dib — A stripped-down approach to marketing that prioritizes what actually moves clients to book over what feels productive but doesn't.
"The Pumpkin Plan" by Mike Michalowicz — strategy for identifying your best clients, eliminating the worst ones, and building a business around the work that actually sustains you.
"$100M Money Models" by Alex Hormozi — How to structure photography offerings and pricing so that the business model itself generates growth.
"Dotcom Secrets" by Russell Brunson — The underlying architecture of effective photography websites and sales funnels, stripped of the tech jargon.
"The Gap and The Gain" by Dan Sullivan and Benjamin Hardy - framework for measuring progress that sustains motivation through the long arc of building a photography business.
"Unreasonable Hospitality" by Will Guidara — How extraordinary client experience becomes the most powerful marketing a photography business can generate.
"Rigging The Game" by Dan Nicholson — How to define success on your own terms and build a photography business around the life you want, not the other way around.
"Key Person of Influence" by Daniel Priestley — How to become the photographer who is sought out rather than the one who competes for every job.
"Marketing Made Simple" by Donald Miller — A practical companion to StoryBrand principles, focused on building a photography website and email strategy that actually converts.
"Disrupting LinkedIn" by Yakov Savitskiy — Specific tactics for using LinkedIn to reach the corporate and professional clients that most photographers want but few know how to attract.
"The Introvert's Edge to Networking" by Matthew Pollard — A networking system built for photographers who find self-promotion uncomfortable but understand it is necessary.
"10X is Easier Than 2X" by Dan Sullivan and Benjamin Hardy — Why bigger goals often require less effort than incremental ones, and how that applies to building a photography business.
"The Win Without Pitching Manifesto" by Blair Enns — A concise case for why photographers should position themselves as experts who are hired, not vendors who compete for jobs.
"Atomic Habits" by James Clear — The system underneath every sustainable marketing practice: small consistent actions compound over time.
"The 2-Hour Cocktail Party" by Nick Gray — A simple, repeatable method for building the kind of professional relationships that generate photography referrals.
"Selling Above and Below The Line" by William Miller — How to navigate the difference between the person who contacts you and the person who actually decides to book.
"The Next Conversation" by Jefferson Fisher — Communication strategies for handling the difficult conversations that every photography business eventually requires.
"Never Split The Difference" by Chris Voss — Negotiation principles from an FBI negotiator, applied to the conversations photographers have about price, scope, and difficult clients.
"Expert Secrets" by Russell Brunson — How to build authority and a following around your specific photography knowledge and point of view.
"They Ask, You Answer" by Marcus Sheridan — The principle behind building a photography website that answers the questions clients are already searching for.
"Marketing in the AI Era" by Yaniv Navot — How artificial intelligence is changing the marketing landscape and what photographers need to understand to stay relevant.
"How To Write Copy That Sells" by Ray Edwards — The mechanics of writing photography website copy, emails, and proposals that move clients from interest to booking.
"$100M Leads" by Alex Hormozi — How to generate a consistent flow of photography inquiries rather than relying on referrals and hoping the phone rings.
"The Small Big" by Steve J Martin — The small, specific changes to how photographers present and communicate their work that have an outsized effect on whether clients say yes
How to create the conditions where more clients want to book you than you have capacity to serve.
"Storyteller Tactics" by Pip Decks — A practical card-based system for structuring the stories photographers tell about their work, their clients, and their process.
"The First Meeting Differentiator" by Lee B Salz — How to use the initial client conversation to establish value and differentiate before price ever enters the discussion.
"Objections" by Jeb Blount — How to handle the hesitations and pushback that photographers encounter when clients are deciding whether to book.
Traffic Secrets" by Russell Brunson — How to find the clients who are already looking for a photographer like you and bring them to your website.
"The Guide to Going Viral" by Brendan Kane — The mechanics of content that spreads, and how photographers can apply those principles without compromising their brand.
"The First Minute" by Chris Fenning — How to open any professional conversation, email, or proposal in a way that immediately communicates value and respects the client's time.
LinkedIn Riches" by John Nemo — A direct approach to generating photography business through LinkedIn outreach and relationship building.
"Do It! Marketing" by David Newman — A practical, action-oriented marketing system for photographers who have read enough and need to start executing.
"$100M Offers" by Alex Hormozi — How to build photography packages and proposals that clients find so compelling that price becomes a secondary concern.
"Negotiation Made Simple" by John Lowry — A straightforward negotiation framework for photographers who need to protect their rates and scope without damaging client relationships.
"The Money Habit" by Mike Michalowicz — The financial discipline practices that keep a photography business solvent through the irregular income cycles of creative work.
"Entrepreneur Revolution" by Daniel Priestley — An argument for why photographers should think of themselves as entrepreneurs building assets, not freelancers trading time for money.
"PR Strategy Manifesto" by Mickie Kennedy — How photographers can generate press coverage and editorial attention without hiring a publicist.
"The Power of One More" by Ed Mylett — The performance and mindset principles behind sustaining the effort that building a photography business over time actually requires.
Don’t want to do all that reading?
Pay for the entire course now
52 weeks of learning
52 videos
52 summaries
52 sets of action steps (3 in each set)
$149