Foundations of Marketing.
Lessons from 52 valuable marketing books
(without having to read a single one).
Each week, one short video and a one-page summary that offers three clear action-steps.
That’s it!
Every week, simply:
1. Watch the video.
2. Read the summary of key points.
3. Apply the action-steps.
Two Learning Styles
Some photographers jump in, feet first, without a plan. They take action fast. They make expensive decisions without the knowledge to avoid mistakes.
Other photographers research everything in great detail. They read, study, prepare, and never quite launch. All that knowledge does not get applied. They’re still waiting for the perfect moment.
Recognize yourself in either of these?
I have experienced both.
I jumped in to a studio without a plan.
It was expensive.
After closing my studio, I spent two years carefully reading more than 100 books on marketing.
The extremes did not work.
So I built something in between.
52 marketing books for photographers, distilled into short weekly videos, summaries, and action-steps.
Frequently Asked Questions
Why Once Per Week?
Everything at once is how you end up doing nothing. One-per-week give you time to actually try action steps and absorb key ideas.
The goal isn’t to consume 52 lessons.
The goal is to build a marketing practice that works.
Long Answer:
I considered releasing everything at once. But, when I had to be honest with myself. Looking at my own habits, when I purchased a course with dozens of videos, I either binged them all (and did not retain much knowledge) or I felt overwhelmed and did not watch any of them.
The weekly pace is not a limitation. It is an intentional decisions based on my years of experience in education and coaching.
Each lesson comes with three action steps. If you get all 52 at once, most people will skip the steps and just consume. One per week creates a natural pause so you can actually apply what you learned before the next lesson arrives.
The real value is in the doing, not the memorization of jargon and some else’s specific system.
Frequently Asked Questions
Just Overviews?
Why not a comprehensive list of steps?
Because a single comprehensive roadmap assumes that every photography business is the same.
These lessons give you tools to build your own path, one that fits your business, your market, your personality.
Besides, the individual books each have their own comprehensive roadmaps. If you find a book that really speaks to you, links are available to help you find the book for purchase.
Long Answer:
I thought about doing exactly that. The problem is that a comprehensive list would be very long, make a lot of assumptons about you, your market, your specialty, your personality, and your starting point. What works for an actor headshot photographer in a big city is completely different from a portrait photographer in a small rural town.
The 100+ books that I read each had their own complete system. Many of the specifics in one book contradicted the specifics of another book. What they all shared, however, were core principles that successful businesses apply in their own way.
That’s what these lessons try to distill. Not a rigid checklist, but the knowledge and tools to make your own smart decisions for your specific situation. The weekly action-steps give you something concrete to work on. How you apply them is yours to figure out. It’s not a limitation. That personalization is how marketing actually works.
Frequently Asked Questions
To really get the point, do I have to read some of the books myself?
That depends on your learning style.
The lessons are designed to stand completely on their own. The books are there if a topic sparks your curiosity and you want to explore deeper.
Long Answer:
The point is to see the overview, to get an idea of the common themes among all of the books. Once you have a good sense of those common threads, understanding the concepts in any marketing books can become easier.
Each lesson is designed to give you everything you need to understand the concept and take action.
Think of the books as bonus material. If a particular lesson resonates with you; if it feels like it is written specificially for your situation, you can use the links to purchase the books separately. (or find it on your own). But, it’s never a requirement of the course.
Actionable steps are already in the lesson. The book just goes wider and deeper for those who are curious. Two very different things.
Can I Just Do The Research Myself?
If you want to skip the course,
and go right to the source,
you are welcome to read all 52 books,
make your own notes,
draw your own conclusions,
and forumulate your own plan.
Here is the full list of resources: