Lookbooks at New York Fashion Week

One Shoot. Four Styles. A Full Season of Content

The images on this page came from a single 30-minute window backstage at New York Fashion Week Spring 2026. The models were preparing all day, and ready a half an hour before JUS10H's runway show. I had a studio set, the lighting dialed in, and when they walked in, we worked. Every look from the Melon & Cran collection was photographed in that window, and nothing was left on the table.

Man wearing a colorful patchwork jacket, maroon pants, white sneakers, and a blue shirt with pink accessories, standing against a plain gray background for Elle China photoshoot.
A woman with short black hair and pink makeup wearing a colorful denim jacket, gray jeans, and white sneakers with red laces, standing against a gray background.
Fashion model wearing a colorful patchwork jacket, plaid skirt, black tights, and sneakers, standing against a gray background.
A man standing against a plain gray background, dressed in a pink suit with blue lapels and matching blue shirt, sneakers with pink laces, and a light pink scarf around his neck. The image is part of a Chinese Elle magazine photoshoot featuring Justi
Model wearing a layered outfit with a red and pink oversized jacket, denim shirt, patchwork jeans, and white sneakers with red and pink laces, standing against a gray background for Elle China.
A woman with a black bob haircut with purple bangs, wearing a colorful oversized coat over a denim shirt, fishnet stockings, and sneakers, standing against a gray background for a fashion magazine cover.
Young woman with pink and purple makeup, wearing a multicolored pink tie-dye blazer, pink skirt, patterned tights, sporty sneakers, and a large blue bow around her neck, standing against a plain grey background.
A young man in colorful layered clothing standing against a gray background, featuring a beige cropped jacket with patchwork details, pink hoodie, blue jeans, and sneakers.
A woman in a black and white patterned jacket and pants with floral designs, pink sneakers, a pink neck scarf, and pearl jewelry poses against a plain gray background for Elle China magazine, with text mentioning Justin Hayes.
A man standing against a gray background wearing a beige jacket with colorful patches, plaid pants, and white sneakers with pink laces. He has a well-groomed beard and short hair, and is looking directly at the camera.
Male model wearing a beige cardigan with colored patchwork, red shirt, wide-legged ripped jeans with patchwork, red and white sneakers, standing against a grey background.
A woman with black and purple hair wearing a denim shirt with colorful patches, red skirt with pink and purple fabric squares, fishnet stockings, white sneakers with pink shoelaces, and layered pearl necklaces, standing against a gray background.
Young woman with blonde wavy hair wearing a colorful patchwork blazer, light denim jeans, and white sneakers with pink laces, standing against a gray background.
Fashion model standing against a plain gray background wearing a year tech denim jumpsuit with pink sleeves, pink patch on chest, and plaid belt. She holds a pink floral tote bag and wears white sneakers with pink accents. She has black hair styled i
Fashionable woman wearing a pink oversized sweater layered over a blue denim shirt, paired with plaid pants and sneakers, with bold makeup and jewelry, on a gray background.
A man standing against a gray background wearing a pink trench coat over layered clothing, including a maroon sweater and shirt, beige pants, and white sneakers with pink and black accents, with Chinese text and the ELLE magazine logo in the bottom r
Fashion model standing against a plain gray background, wearing a colorful outfit including a multicolored blazer, pink top, red skirt, patterned tights, and sneakers, with makeup and jewelry, for a fashion magazine photoshoot.
A woman wearing a pink sweater with a purple patch, a white collared shirt, pearl jewelry, and a long red satin skirt with pink patches, standing against a gray background.
A male model with pink hair and face paint, wearing a pink jacket with colorful patches over a blue shirt, checkered beige pants, pink and white sneakers, and standing against a plain gray background, with ELLE China branding and Justin Hayes written
Young man in colorful, graphic-patterned jacket and blue jeans with text and logo print, standing against a plain gray background.
A woman modeling fashion for a magazine cover, wearing a pink textured blazer over a lavender shirt, dark gray pants, and pink and white sneakers, with bold makeup and jewelry.
A male model with half pink face paint, wearing a white shirt, plaid pants, a denim jacket draped over shoulders, with a scarf and accessories, standing against a gray background, for ELLE China magazine, featuring Justin Haynes.

The Official Lookbook: JUS10H Melon & Cran, New York Fashion Week Spring 2026

Published by Elle China.
Recognized by the Tokyo Fashion Council.

The official lookbook was built from the most structured frames, clean editorial poses against a neutral gray background that let the collection speak without interference. Those images were submitted to the Tokyo Fashion Council and subsequently published by Elle China. That is what a lookbook is supposed to do: open doors.

Group of five fashionably dressed people posing together in colorful, coordinated outfits against a gray background.
A woman with blonde curly hair and painted face with pink and dark purple designs, wearing a colorful patchwork jacket, a white collared shirt, layered pearl necklaces, and a pink and purple skirt, posing against a gray background.
Two people standing against a gray background, dressed in colorful and eclectic fashion styles.
A woman with a short bob haircut with pink highlights, wearing a maroon blazer over a denim shirt, accessorized with pearl bracelets and a matching denim bow under the sleeve, and bold makeup with dark lipstick and eye makeup, against a gray backgrou
Young woman in a colorful patchwork blazer, pastel shirt, pink and burgundy skirt, light-wash jeans, and white sneakers with red laces, standing against a gray background.
Woman with half her face painted pink and purple, wearing a pink textured jacket, pearl necklace, pearl earrings, and a denim collar underneath.
A woman with short black hair and light skin wearing a beige blazer with blue and black patches, a maroon top, and a pink scarf, holding a long pearl necklace. Her face is painted with pink and purple makeup, and she stands against a gray background.
Young woman with short black hair and pink streaks, wearing bold makeup, a colorful patchwork blazer, a shiny burgundy top, a long red skirt, pink fishnet stockings, and white sneakers with black and pink details, standing against a plain grey backgr
A man standing against a plain gray background, wearing a pink trench coat over layered shirts, beige cargo pants, and white sneakers with red and black accents.
Woman wearing a pink sweater with patches, long maroon skirt, white sneakers with pink and black accents, pearl necklace, and earrings against a gray background.
A woman with short hair wearing a pink textured blazer with a multicolored and pink pocket patch, lavender shirt with a pink necktie, dark pants, a pearl bracelet, and pearl earrings, standing against a gray background with a confident pose.
A woman wearing a pink sweater layered over a blue shirt, paired with plaid pants and sneakers, standing against a gray background.
A woman with black hair and pink bangs wearing a red blazer, plaid skirt, black tights, and white sneakers with red laces, standing against a gray background.
A man with a beard wearing a pink coat over different layered clothing, with pink and purple makeup and a textured hairstyle, standing against a neutral background.
A young man with dark hair and light skin, wearing a multicolored, tie-dye style jacket and posing against a plain dark background.
Person with bright pink hair, bold makeup, and a lightning bolt design on the head, wearing a light pink jacket with a pink pocket, layered over a blue denim shirt and patterned scarf.
A man wearing a colorful abstract patterned jacket, maroon pants, white sneakers with black and pink accents, and a light blue shirt with rolled-up sleeves, standing against a plain gray background.
Person with short pink hair and tattoos wearing a pastel pink jacket, denim shirt, plaid pants, and sneakers, standing against a plain background.
Young man standing sideways with hands in pockets, wearing a colorful mixed fabric jacket, blue jeans with text and graphics, and white sneakers with pink and black accents, against a plain gray background.
Young man with face paint, wearing a white shirt, plaid pants, sneakers, and a denim jacket draped over his shoulders, standing against a gray background.

One Shoot, Multiple Campaign Assets:
How a Single Session Becomes a Content Library

Color, Mood, and Creative Direction in Post-Production

A single shoot can do more than produce one deliverable. The alternate frames, same garments, same models, same light, were sorted into separate collections and each was given its own background color chosen to hold a conversation with the clothing. A deep rose-gray to pull out the cranberry and warm pink tones. A cool pale purple that lifted the denim and the softer hues. A deep teal that sat as a complementary opposite to the reds and let the denim, black, and tan pieces come forward. Three different moods, three different marketing assets, one afternoon of shooting.

A woman with colorful makeup, black braided hair, wearing earrings, a pearl necklace, pink scarf, patterned black and white jacket, white shirt, gray jeans, and a pearl bracelet against a solid teal background.
A man in a beige sweater with patches, plaid pants, and sneakers striking a playful pose against a plain teal background.
Three people standing together against a solid background. The person on the left is wearing a denim jacket, gray pants, and white sneakers with pink and black accents. The person in the middle is wearing a beige sweater with color blocks, plaid pant
A young man with styled hair and pink face paint, wearing a beige jacket with pink sleeves and a pink hoodie underneath, poses against a plain background.
A young man standing against a teal background, dressed in a colorful, layered outfit that includes a beige jacket with patchwork details, pink hoodie, gray plaid pants, and white sneakers with red and black accents.
A woman with colorful, artistic makeup and styled hair poses against a teal background. She is dressed in a pink tie-dye coat, pink and red clothing, patterned tights, and white sneakers with black stripes, red laces, and pink accents. She also wears
A woman standing against a plain background, wearing a black and white patterned outfit with a pink neck scarf, colorful makeup, jewelry, and sneakers.
A woman standing with her hands in her pockets, wearing a patchwork denim shirt, a red skirt with pink patches, fishnet stockings, white sneakers with pink and black accents, and layered pearl necklaces. She has black hair with pink highlights and da
A young man in a beige patchwork jacket, red shirt, ripped jeans, and Adidas sneakers poses against a plain background.
Portrait of a woman with short black hair, wearing a denim jacket with pink and patterned fabric accents, and bold makeup including face paint and lipstick.
A person with short dark hair and pink highlights, wearing a denim jacket with colorful patches, light gray jeans with red embroidery, and white sneakers with red and black accents poses against a solid background.
A man with an Afro hairstyle wearing a pink suit, pink pants with black and white stripe, pink shoes with black stripes, a blue blazer, and a pink scarf, posing against a teal background.
A woman wearing a colorful coat, denim shirt, denim skirt, fishnet tights, and sneakers with pink and red laces, standing against a plain background.
A woman with black curly hair and colorful makeup, wearing a layered denim jacket, multi-colored patchwork jeans, white sneakers with pink laces, and a maroon coat, standing against a gray background.
A young woman with shoulder-length black hair and pink and purple makeup, wearing a layered denim and red sweater jacket, light blue jeans, white sneakers with black and red accents, standing against a plain gray background, holding a pink floral tot

Fashion Photography
That Thinks Like an Art Director

Editorial Photography, Commercial Campaigns,
and the Strategy Behind the Shot

This is how a fashion photographer should think, and frankly, how most do not. A lookbook shoot is not just a deliverable. It is a content investment. The images a designer walks away with need to serve the press, the buyer, the retail partner, the social feed, and the campaign, and those audiences do not all want the same thing. Editorial photography for a Condé Nast submission looks different from the campaign imagery a boutique buyer wants to see. Commercial fashion photography for e-commerce needs a different energy than a runway lookbook. Art direction means making those decisions before the shoot, not after.

Planned in Advance. Executed on Time.

That is what happened here. The color work was not done in post-production as an afterthought. It was planned. The background choices were made with the collection's palette in mind, and every frame was considered for how it would function across different uses. Fashion week photography under pressure is not the time to improvise. It is the time to execute a plan that was already made.

Woman wearing a black and white floral and geometric patterned jacket and pants, pink neck scarf, pearl jewelry, white sneakers with black and red stripes, standing against a purple background.
A man standing against a purple background, wearing a colorful patchwork jacket, maroon pants, and pink and white sneakers, with a pink bandana around his neck and a face paint design on his forehead.
Person with pink hair and facial makeup, wearing a pink and multicolored patchwork jacket over a blue shirt, plaid pants, and white sneakers with red and black stripes, standing against a light purple background.
A woman with short black hair dressed in a pink and gray jacket, maroon shirt, and a long red skirt, standing against a pink background. She is wearing white sneakers with red and black accents, fishnet stockings, and holding a pearl necklace.
A man with dark skin and short hair stands against a lavender background, wearing a pink trench coat over a colorful sweater and beige pants, with white sneakers.
A woman standing against a purple background, wearing a pink and purple patchwork sweater over a blue denim shirt, plaid pants, and sneakers with pink and black laces. She has makeup with bold pink and purple colors and is accessorized with pearl nec
Young woman with blonde wavy hair stands against a purple background, wearing a colorful patchwork jacket, layered shirts, a skirt, light blue jeans, and sneakers with pink and black laces.
A young man standing against a purple background, wearing a multicolored jacket, branded jeans, and sneakers.
A young man with long hair and face paint standing against a pink background. He is wearing a white shirt, plaid pants, and sneakers, with a denim jacket draped over his shoulders and a plaid scarf around his neck.
A woman standing against a purple background wearing a pink textured blazer, gray pants, pink and white sneakers, and jewelry, with face makeup and a serious expression.
A young woman with shoulder-length black hair and face paint, wearing a colorful patchwork denim jacket with red sleeves, light blue jeans, and white sneakers with red and black accents, stands against a purple background, holding a floral pink bag.
A young woman standing against a pastel purple background, wearing a maroon blazer, layered shirts with a bowtie, a multicolored patchwork skirt, black tights, and white sneakers with red and pink laces. She has a sleek black bob haircut with a pink
Woman wearing a pink sweater, pearl necklace, long burgundy satin skirt with pink patches, and white sneakers with black and red stripes, standing against a lavender background.
A woman with purple and black hair wearing a long, pinkish-beige coat with patches, a denim shirt, fishnet stockings, and white Adidas sneakers with black stripes, standing against a purple background.
A man stands with hands in pockets against a purple background, wearing a beige jacket with a multi-colored patch on the chest, checkered pants, and white sneakers with red and pink accents.
A young woman with dark curly hair wearing a layered outfit with a patchwork denim jacket, a maroon oversized cardigan, patchwork jeans, and white sneakers with black and pink accents, standing against a purple background.
A man standing against a purple background, wearing a beige cardigan with patchwork details over a red shirt, ripped patchwork jeans, and white sneakers with black and red accents.
A man with dark skin and curly hair standing against a purple background, wearing a pink suit with blue and patterned accents, sneakers, and a pink scarf.
Young person with short black hair, wearing a layered denim jacket with pink and plaid accents, light gray jeans with embroidered text, and white sneakers with pink and black stripes, standing against a purple background.
A young man wearing a pink hoodie, a beige jacket, blue jeans, and white sneakers with pink and black accents stands against a purple background. He has his right hand on his chest and his left hand in his pocket.
Five individuals standing against a pink background, dressed in colorful, coordinated fashion with pink and purple accents, wearing sneakers, with rainbow and purple face paint.
A young woman with colorful, artistic makeup and curly hair, wearing a pastel pink coat over a pink outfit, with a blue bow-tie, patterned socks, and sneakers, standing against a lavender background.
Woman with black hair and purple bangs wearing a denim shirt with pearl necklaces, a red patchwork skirt, fishnet stockings, and white sneakers with pink and red laces, standing against a purple background.

Work With a Fashion Photographer
Who Also Produces

If you are a designer, a brand, or a creative team looking for a photographer who also thinks llike an art director and a producer, this is what that looks like in practice

Work like this starts with a conversation.
See more of my portfolio or get in touch.